Well, most everyone was riveted to the World Cup. I have friends in India who were staying up well into the night to watch games, and they said pretty much everyone was doing the same time. And Africa - are you kidding? You should have seen the crowds in Abidan over the Cote d’Ivoire team. :-)
And oh you poor uninitiated soccer wannabe/newbie. Do you not know the joys of watching coordinated offense and stunning feats of athletic ability? Here just watch this:
http://youtube.com/watch?v=tD-h_BDmQ6w&search=zidane volley
:-D