The Ring is somewhat along the old Hitchcock horror genre…as was stated “no gore” and no blood, too, if I remember correctly.
The older generation is still scared by this type of movie(and little kids if it’s their first one.) However, with all the blood and guts and color and imagination put into the films these days it’s hard to scare the younger generation who grew up on the aforementioned.
Try watching Texas Chainsaw Massacre. You’ll probably laugh your buns off. I enjoy many old horror movies, but roll in the floor laughing at the Psycho stairway scene with Martin Balsam.
Too many movies have people jump at the phone ringing when the suspense(music, silence, shadows, etc.) hasn’t built up to a ‘jump point.’