Lacking cable and MTV,
I recently spent some time on Youtube looking over music videos.
A few of the selections were what I considered, much better than the original music.
Others included concert shows , which I downgraded, considering them piggyback efforts that did not show creativity in the video medium.
Youtube also listed links for other videos of the same artist, so I viewed them too, even if I never heard of that particular (maybe B side) song before.
Some of the videos were surprisingly good, but then I replayed and fronted some other window, so it was music only. The music in these cases was rarely worth radio airplay.