WOTC/AH survey

[squirecam]

Sadly, there was no option below “poor” or “strongly disagree”.

WOTC advertisement has been non-existent, not merely “poor”.

[Romulus]

Great IL! It will be done!!!  :-D

[questioneer]

Get it done folks, they listened and are reprinting AA50- WE AS A WORLDWIDE COMMUNITY HAVE A VOICE!

:-)

[Emperor_Taiki]

your wish is my command

[Veqryn]

Why exactly does WOTC not care about strategy board games?

[Imperious Leader]

Because they don’t do anything for them except make them. No advertisement, no marketing, no articles, no information, its a dead zone and hush hush atmosphere due to Chimpage taking place. Chimps eat Bananas, don’t do any work and live off the fat of the land and are lazy. If we want these games to continue to do well somebody has to lift a finger and get the word out.

[Adlertag]

Yes you are correct as always ( this not ongoing joke man) . Chimps must be replaced with eagles. Eagles dare. Eagles got brain. Eagles not lazy like chimps. We cut off the bananas, and starve the chimps out of office, man.

[frimmel]

@Veqryn:

Why exactly does WOTC not care about strategy board games?

Typically a business doesn’t care about a product line if the profit margin is low and if that low profit margin comes without some other type of added value there is even less caring. My local game store guy says the mark ups on A&A type games are pretty low.

I would think though that they can’t afford to NOT make the games as revenue is revenue but the only folks you’re going to be telling about the game for the greater part are the people who are already going to buy it. Why retain staff to promote the games to folks who are going to buy it without the hype machine?

[Romulus]

I may agree on the fact that they are satisfied to sell only a limited number of boxes to a limited number of customers. However, this is the problem: with a more focused promotional campaign they had sold more boxes. More boxes sold means more profit. Hasbro/WOTC should be interested in profit. Business company are supposed to investigate the market to identify the real demand not to make therotical hypothesis on the number of boxes to sell.

[frimmel]

Please don’t misunderstand me, I think the no promotion, no hype approach is at minimum myopic. I’m just speculating about why they might be taking the approach at all.

Somone mentioned to me why the big glut of game fairs quickly died back to just Origins and Gen Con was that the game companies were expending serious coin to reach very few new eye balls.

It just seems to me that would apply here to a degree. The return on investment of marketing A&A board games does not, in the company’s opinion, warrant the exercise. I see no other rationale for not marketing the games more strongly.